The Place:
Join a dynamic and growing sector body based in Dundee dedicated to promoting Scottish Tourism. Our client represents its members and affiliations across their sector specialism across Scotland offering public-facing tourism and leisure experiences. Our client has a specialist consumer-facing brand, driving awareness and engagement within tourism across Scotland.
The Job:
Join our client's team, a leading sector body promoting tourism specialities in Scotland. As the Brand & Marketing Coordinator, you will be instrumental in driving awareness and engagement within the tourism experiences across the country, playing a pivotal role in implementing their consumer-facing marketing strategy. You will collaborate with the Head of Stakeholder & Brand Engagement to enhance the brand's visibility and impact, utilising an integrated marketing approach.
- Brand Development: Generate innovative ideas to elevate the brand both locally and nationally.
- Merchandise Sales: Source, evaluate and manage branded merchandise, develop sales strategies and monitor performance, ensuring profitability.
- Website Management: Maintain and update the website using Umbraco CMS and optimise member listings and provide support to maximise their online presence.
- Campaigns and Content Creation: Execute marketing campaigns aligned with the brand and produce engaging content for blogs, newsletters and social media platforms.
- Social Media: Enhance social media presence with regular, compelling content and support and amplify content from our client's members.
- Events: Assist in promoting and organising events.
- Business Administration: Address membership inquiries and manage onboarding processes, prepare monthly membership reports and provide general administrative support.
- General Duties: Collaborate closely with internal stakeholders and team members and actively participate in meetings and contribute to organisational discussions.
The Person:
Are you a dynamic individual with a passion for marketing and a keen eye for detail? We are seeking someone who thrives in a collaborative environment, building strong relationships both internally and externally. You will be a problem solver, able to navigate challenges with a "can-do" attitude, while also demonstrating reliability and organisational skills. If you are a proactive individual who loves engaging with people and possesses a genuine interest in Scotland's rural and tourism economy, we want to hear from you.
- Rapport: Ability to build positive relationships and represent our brand effectively.
- Problem Solver: Proactive approach to addressing challenges and finding solutions.
- Attention to Detail: Commitment to delivering high-quality work consistently.
- Organisational Skills: Ability to prioritise tasks and manage workload effectively.
- Reliability: Dependable and punctual, with a strong sense of responsibility.
Desirable Skills & Knowledge:
- Experience in a similar marketing role.
- Marketing qualification at HND level or above.
- Proficiency in digital marketing, SEO and social media management.
- Familiarity with Microsoft 365, Eventbrite and CRM systems.
Additional Requirements:
- Full driving licence and access to a vehicle.
- Adaptability within your day to day tasks.
- Flexibility to work occasional evenings or weekends.
The Benefits:
- Comprehensive training and development opportunities to enhance your skills.
- Clear pathways for career progression within our client's growing organisation.
- A supportive and inclusive team environment where your input matters.
- Exposure to Scotland's thriving tourism sector with opportunities for a diverse range of experiences.
- Office based role, with flexible working arrangements to support your work-life balance.
- Access to green spaces from their office in Dundee, offering a tranquil and inspiring work environment.
- Engagement with national and international stakeholders, providing valuable networking opportunities.
Join us in promoting the beauty and diversity of Scotland's tourism and rural economy through the our client's brand! Apply now to be part of their dynamic team.