The Place
Xpress are delighted to be working again with the STA ( Scottish Tourism Alliance ) regarding a newly created and exciting role that of a Communications & Membership Engagement Manager.
Our client the STA comprises of an organisation comprises over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism.
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Our client offer's the best possible representation of the issues and challenges we face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland. Our membership is spread across all regions and destinations in Scotland. We are governed by a Board with representation from all sectors within Scotland’s tourism industry.
The Job
Reporting to the CEO, your role will include:
STA Marketing & Member Communications
- Delivery of marketing campaigns and communications activities to generate prospective member leads and drive retention of existing members
- Planning, writing, and executing various email marketing campaigns, including the organisation’s weekly news update
- Delivery in promoting the value of the STA and its services to key audiences and stakeholders.
- Delivery in the ongoing promotion of existing and new member benefits, services, discounts, tools, and content
- Content creation and delivery for social media channels
- Creation of online surveys - analysis and reporting of responses
STA Digital & Social Media Marketing
- Delivery in the development and creation of digital marketing activity and collateral to support member recruitment, retention, and renewal
- Reporting and monitoring of key website and social media metrics, goals, and activity
STA Websites - STA and STM (Scottish Tourism Month)
- Maintaining, updating, and uploading website content - working with stakeholders and content owners from across the association (this includes uploading and maintaining posts, STA blog, website pages, member listings and improving functionality)
- Maintaining relationships with IT and website support partners
- Maintaining website compliance/GDPR
STA Events
- Delivery in the planning and promotion of regional and national industry events (face to face and virtual)
- Maintaining website event compliance/GDPR
STA Marketing databases /CRM
- Managing, updating, and maintaining the association’s email marketing database
- Delivering the ongoing development of the STA CRM system (to be integrated with the above database)
STA Support
- Work closely with PR, Media and Policy colleagues retained by the STA
- Help support the development of a Graduate apprentice in Marketing / Digital & Events
- Ability to write and distribute press releases when required
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The Person
As this is a newly created role at this stage in the process we are ideally looking to speak to expereinced industry related applicants, our clients is seeking a highly motoivated individual with the follwing skills
- Experience working in membership / trade body organisation (Desirable)
- A good understanding of Scotland’s tourism industry make-up (Desirable)
- Strong written English and proof-reading skills
- Excellent spoken communication skills
- Highly organised with the ability to work on multiple projects simultaneously within a fast-paced environment and be flexible within reason when necessary.
- Experience with both on and offline marketing activities.
- Proficient in e-mail marketing and e-mail marketing platforms (Mailchimp)
- Experience working with CMS platforms (WordPress)
- Experience of a range of digital platforms for example, Survey Monkey, Eventbrite
- Knowledge and experience of working with a CRM system desirable
- Knowledge in using reporting tools such as Google Analytics
- Computer literate in Word, Excel, and PowerPoint with the ability to pick up new software packages easily
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The Rewards
£36k-£38k pro rata, benefits include up to 5% annual discretionary bonus, 5% company pension contribution after 3 months of employ.
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***Agreed blend of home working and hot desk/office (our team meets virtually throughout the week and in person twice a month at the moment) There will also at certain times of the year be a requirement to travel to industry meetings and events across Scotland with occasional overnight stays